GREECE

Sofia Gkouzioti

Managing Director

Sofia Gkouzioti
A strategical thinker with digital at her heart.

Sofia is Managing Director at Isobar, leading a team of 40 people in producing some of the most creative communication campaigns in Greece. 

She started her career at L'Oreal and she was among the first women to lead digital marketing in Greece. After becoming one of the first female Online Brand Managers at Vodafone Greece, she decided to enter the “dark agency-side” and become Account Director at Ogilvy One Athens in charge of the biggest telecommunications account of OTE/COSMOTE.

She joined Mindworks (Isobar Greece’s maiden name before the acquisition) in 2011 as Account Director, later Βusiness Unit Director, and in 2015 she was promoted to Business Director, in charge of a number of clients like L’OrealAmstel, Aegean Airlines, Mondelez, Nestle, Moet & Chandon, Onassis Foundation, etc.  Her strategic thinking, keen eye for creativity along with her leadership skills have helped Isobar Greece grow from a small digital agency to one of the top communication companies in the country, capitalizing business opportunities and achieving a significant portfolio increase despite the overall economic turmoil. 

Despite all that, she still considers her two little daughters her biggest achievement so far.