UNITED KINGDOM

Fans VS Flavour

Pringles

Passion creation for Pringles new flavours. We went all out to serve up the brand’s unique style of unexpected fun to our young digital audience and deliver a digitally-led launch of new flavours, across ten European markets.

Pringles

The results

Pringles fans showed they had taste with 4,000,000 views and counting

The challenge

Launch Pringles new flavours, with some ‘unexpected fun’.

At the start of 2013 and at the time of key products launching, Pringles wanted to reaffirm the brand’s relationship with their youth audience.

The idea

Get Pringles flavour fans to interact and share in the fun.

‘Fan vs Flavour’ pitted a mad Pringles fan against new and improved mighty flavours in a variety of fun challenges. A teaser video kicked off the four face-offs where fans backed Fan or Flavour for a month. Hosted on YouTube, and seeded via Facebook, the interactive films let the audience be part of the action - while delivering a full-on flavour explosion.