Kellogg’s asked us to make Krave the most talked about brand this summer.
In a campaign to make Krave hot with hipsters this summer, we invited the UK’s biggest YouTube celebrities to participate in adventurous cereal games to share with their fans. Their audience was then encouraged to take part themselves. There were daily challenges on Twitter and Facebook with the chance to win exclusive prizes. By building the product into every tailor-made challenge, we made sure that the Krave name was in the heart and well as stomach of every fan.