UNITED KINGDOM

Tweet when u eat

Krave

We got teens to eat Krave and tweet Krave.

Krave

The results

1.5 million views on YouTube of Krave challenges and creative Kraveyness. More than 30,000 kids went crazy sharing their Krave video challenges across their social networks.

The challenge

Summer Loving for Krave

Kellogg’s asked us to make Krave the most talked about brand this summer.

The idea

Tweet When U Eat

In a campaign to make Krave hot with hipsters this summer, we invited the UK’s biggest YouTube celebrities to participate in adventurous cereal games to share with their fans. Their audience was then encouraged to take part themselves. There were daily challenges on Twitter and Facebook with the chance to win exclusive prizes. By building the product into every tailor-made challenge, we made sure that the Krave name was in the heart and well as stomach of every fan.