We knew that when people visit Auto Trader, they are all searching for their perfect car. So we made it clear that, whatever they are looking for, they can trust AutoTrader to help them find it. Technology has changed the way that people buy and sell cars. We needed to take Auto Trader from being purely online classified advertising to a digital market place, in order to build trust and therefore increase market share.
By building an easy-to-use search engine, we’ve started to engineer an even more positive brand meaning amongst our audience of old and, most importantly, new. In small, our advertising, and mechanic-like team has produced a campaign that’s driven by…well, you.