Isobar UK, part of Dentsu Aegis Network, today announced the appointment of Matt Gee as its Head of Digital Transformation, reporting to Steven Moy, CEO Isobar, UK.
Matt’s appointment follows the recent news that the agency had promoted Nick Bailey to Chief Creative Officer, EMEA, and appointed Steven Moy as CEO. Matt’s arrival signifies Steven’s, who took up his post as CEO on the 4th January 2016, commitment to further building an agency engineered to succeed in the brand commerce era.
In this newly created role, Matt will be responsible for driving the agency’s delivery of ideas without limits with a focus on delivering ideas that are enabled through technology, powered by people, to deliver business results.
Matt has spent more than 20 years at the forefront of digital innovation in some of the UK’s leading agencies. He joins Isobar UK from R/GA where he was responsible for the growth strategy and the development and integration of specialised offerings. Matt has a proven track record driving best practice in digital innovation for global brands including Beats by Dre, Google and Coca-Cola. His work has been recognised by numerous industry award bodies including D&AD, Clio, Cannes Lions and the iAB.
Steven Moy, CEO Isobar, UK, commented: “At Isobar we believe in ideas without limits. We are committed to connecting the power of brands with the power of technology to create exceptional brand experiences and speed to value for our clients. I am delighted to welcome Matt to the team. He brings with him significant expertise in leading clients into new territories and is renowned for helping multi-market and local brands transform through innovation. He is a huge asset to the team and further enables us to be best-in-class in the brand commerce era.”
Matt Gee, said: “The scale of disruption across several industry verticals has resulted in an incredibly exciting time for both agencies and clients. We are living in an era where the connectedness and ubiquity of technology, alongside increased customer expectations, is driving the need for business and brands to innovate and transform at an unprecedented rate. I’m thrilled to be joining Isobar, an agency that understands that any compelling brand experience is one step away from a commercial interaction, and partnering with both new and existing clients to drive their business forwards.”