UNITED KINGDOM

Patricia McDonald

Chief Strategy Officer

Patricia is an industry leading strategist known for her big thinking and award-winning work.

She joined the agency in 2012 and leads a multidisciplinary team with analytics, social and brand planning as part of her remit. She has previously worked at BBH, CHI and The Social Practice. Her client experience spans includes T-Mobile, Impulse, InBev, Argos, Anchor Butter, the RSCPA, and The Mobile Money Network and Olivio/Bertolli. At Isobar she is a key member of the UK management team and takes a lead role on the Kellogg’s account. During her ten year tenure as Board Planning Director at BBH, Patricia led the flagship Levi’s account, helping the brand return to creative heights with Cannes Lions in 2008 and 2009. She also worked in the BBH Labs, building its reputation for thought leadership. Patricia is a regular public speaker at key industry events and is a member of the IPA Strategy Group.

Patricia leads a multidisciplinary team with analytics, social and brand planning as part of her remit.

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