An immersive and interactive experience
Minister of Social Affairs and Health
How do we raise awareness of Autism? An often misunderstood mental condition
The aim was clear - we needed to create a campaign to combat popular misconceptions and to help the public at large overcome prejudice, by educating people and growing their understanding of autism spectrum disorders.
On 2 April 2016, Segolène Neuville, the French Minister of State for Disabled People and the Fight against Exclusion, launched an information campaign titled "Dis-moi Elliot", in order to increase French public awareness of autism.
We created an integrated campaign, using film and digital platforms, to communicate the story of someone with Autism. The film follows Elliot, a young boy, as he takes part in a theatre workshop. Elliot's parents are initially worried about how he will integrate with the other children, and how he will participate in the final performance, but the end reveals his how his role is valued by the entire cast.
Thanks to a partnership with Médiavision, the film was shown for free in over 250 cinemas in France from 30 March to 12 April 2016.