In 2013, adidas launched Boost Paris – a 1700K new concept run, entirely designed to get the attention of its target “YUR3” (Young Urban Runners) and Parisian influencers about the new technology boost.
In 2014 adidas wanted to go even further in its approach with an event to bring together a community of active and urban runners aged 25 to 35 who run for different reasons but have as a common approach the practice of running as a lifestyle and not as a performance.
The Boost Battle Run is a new type of urban running which offers to Parisians a rare opportunity to get together and defend the colors of their districts. We suggested dividing Paris into 10 separate districts, each represented by a group of runners. These districts were each given a blazon, a color and codes to claim their belonging to their community. Each district has a team leader, a HQ to reunite before and after the runs, a blazon designed by Franck Pellegrino and because digital is the essential space to unite runners a dedicated hashtag turned into their rallying cry to claim their pride and enable to create and share their own related content.
More the hashtag is used, more the team earns points. Each month the most active and creative districts are rewarded by many adidas gifts and trips/travels.
These 10 districts ran 9 months during weekly runs self-managed by the groups and their leaders and monthly runs organized to gather them all and share their passion for sport all together.