In a crowded automobile market full of inspirational signatures, Citroën needed to make of its new signature something impossible to forget, impossible to compare, something really different from the other automakers.
The first million dollar concept-car to hit the road for days.
The first time an automaker is ok to let ordinary people drive its latest concept-car and sleep in it.
The first BnB in a concept car.
A booking platform full responsive with a Facebook & Twitter connect that make all bookings goes viral.