As of 1 May 2016, Sabina Gros is the new CEO of Isobar France, the Creation and Digital Strategy agency of the Dentsu Aegis Network group.
This nomination follows on from the agency's development and a rethinking of Isobar's offerings, focusing on Brand Commerce as steered by Sabina and her team.
A graduate in Political Sciences and International Relations from the MGIMO (Moscow) and the IEP (Paris), Sabina Gros began her career in 1998 with the PUBLICIS group in Moscow. In 1999, Sabina joined MRM Worldwide (McCann Group), where she stayed for 7 years, filling the roles of Consulting Director, Commercial Director, and finally Director of Online Development. She then joined RAPP France (DDB) in 2006 as Commercial Director, before taking on the position of Deputy Managing Director of Grand Union (FullSix Group) in 2010.
Sabina joined Isobar in 2012 as Deputy Managing Director, and was promoted to the post of Managing Director of the agency in 2014.
Thierry JADOT, CEO of Dentsu Aegis Media France: "Isobar is a highly valued division of the Dentsu Aegis group, both in France and worldwide. In naming Sabina as CEO of Isobar, I hope to boost the development and strengthen the creativity and excellence of the agency. Moreover, this nomination comes as a reward for the wonderful work Sabina has done these past 2 years as Managing Director."