An immersive experience through Windows by Microsoft France and Isobar
The new campaign of Microsoft, designed by Isobar, produced by So Film and executed by Carat (Dentsu Aegis Network Group), is offering an immersive experience of the daily lives of the residents of a building who use Windows.
Windows & you: Windows can do more, and so can you.
Learning about each of the functions of Windows 10 and how they impact daily life is the mission of the most recent campaign of Microsoft France, “Windows & You”.
At the heart of the campaign is an immersive website where users can discover a building where all the residents are Windows users! With one click, you are literally plunged into their lives: from the father who does “magic” using Windows Hello to impress his son, to tenants sharing an apartment who want to “get rich” using Windows Ink. Each sketch shows in a fun and concrete manner how Windows helps its users in their daily lives.
The 10 films were directed by Julian Nodolwski and produced by So Film. The first six films will be distributed from 23 September 2016. The other four will be distributed from 16 November.
One of the films for the second session is also the result of a vote by internet users via a game on Facebook. They chose to illustrate the functions of Xbox Play Anywhere in one of the scenes.
A 360° system
To enrich the experience and make it viral, over 40 items of digital content were specially created. This entire digital initiative is supported by a media and social network campaign managed by Carat (Dentsu Aegis Network Group) and the media agency of Microsoft.
A game will be organized on Facebook, where internet users must find the goodies shown in each video to try to win them.
Find the entire experience at www.windowsetvous.fr.