Maud le Boulaire is appointed Strategic Planner at Isobar
A graduate of CELSA, Maud began her career as Strategic Planner 9 years ago at Saatchi & Saatchi, where she focused on the accounts of Procter & Gamble, Société Générale and La Halle. Having really immersed herself in advertising culture, she joined Wunderman to assist Nokia and Danone with development of integrated campaigns and setting up their CRM programs. 3 years later, in 2012, she joined Proximity BBDO to steer the digital strategy of Gillette and Venus for the EMEA region. She also works to implement the digital ecosystems of the LU, Carte Noire and Tassimo (Mondelez) brands.
Starting out with the ideas and creative requirements culture, then acquiring in-depth digital expertise in the last few years, Maud would like to exploit this flexibility to serve her new clients at Isobar. Flexibility that fights campaigns in a highly creative way, in-depth knowledge of each point of contact within the brand, including highly innovative ones, always seeking business efficiency.