Isobar is assisting the DS brand with the launch of its new international brand platform and its new driveDS.com site, very fitting for its slogan "DS - Spirit of avant-garde".
Elegant, pure and modern, the site brings out the best of the images and animations that really make DS markers stand out: avant-garde style, refinement, attention to detail and technology.
Tone is provided: procuring a more immersing premium experience.
Inspired by the secrets of French luxury, this great way of exploring digital epitomizes the world of the Brand through its graphic codes. Thus, touches of champagne and crimson are enhanced by its warm black background.
The new driveDS.com site offers a preview of DS' digital future as a brand. Created and designed by Isobar like a fashion magazine, you can plunge straight into the world of DS.
Organized around 4 main headings, the digital platform provides rich content, glamor and items never seen before, including videos and animated gifs:
- "Models" heading that presents models being marketed across the world, models from ancient legend and concept-cars.
- "Maison DS" heading that presents its heritage and unique expertise.
- "Technologies" heading that presents its innovations and its latest generation connected services.
- "DS Experience" heading that presents its news and exclusive events.
Adaptable for a no-couture visit on desktop & mobile and available in 2 languages (French and English), the site will redirect to country sites.
New country sites will be available by the end of the year... sites that also promise an e-commerce and very avant-garde editorial approach.