Nicolas Fraudreau is being appointed Deputy Managing Director, Loïc le Moaligou is being appointed Deputy Managing Director responsible for Mobile and E-commerce Strategies.
Well-versed in digital, advertising and media culture, Nicolas Fraudreau is being appointed Deputy Managing Director at Isobar (Dentsu Aegis Network group). After spending over 15 years at Alice, Jean & Montmarin, Australia and Nogood Industry, Nicolas Fraudreau had joined Carat France (Dentsu Aegis Media group) in 2011 as Associate Manager to steer the Société Générale, Adidas, Nokia and Red Bull brands.
Nicolas Fraudreau: "Joining Isobar is the opportunity for me to get back into manufacturing of great brand platforms with creation. My experience at Carat means that I can knock down the barriers between media and creation, and between offline and online.
One key aim: to mark out a new playing field for brands whose central thinking does not divert away from the famous 30’’, but focuses on what people do, something that is of course, increasingly digital. Ultimately, joining Isobar will also give me the opportunity to develop within a group, Dentsu Aegis Network, which shares the vision of integration and is ever-expanding. At Isobar, I will be in charge of brands that I was already dealing with at Carat; Adidas et Société Générale, and will also focus on pitches".
The co-founder of the mobile marketing agency Lesmobilizers, taken over by Isobar in 2014, Loïc le Moaligou is being appointed Deputy Managing Director responsible for Mobile and E-commerce Strategies at the agency.
Having begun his career in marketing at Bouygues Télécom and then Noos, in 2000, Loïc le Moaligou co-founded the cybermarket Houra.fr, where he was E-commerce and Marketing Manager until 2005. In 2005, Loïc became E-commerce and Marketing Manager of the VOD Glowria.fr platform. In 2009, he co-founded Lesmobilizers, that joined Isobar in 2014.
Loïc le Moaligou: I joined Isobar in 2014 when Lesmobilizers, that I co-founded, was taken over. 1 year after joining the Isobar teams, we believed with Sabina Gros that there was an opportunity to develop E-commerce expertise, especially focusing on mobile devices. Mobile is not a digital medium that must be set aside in dread, it is central and constitutes an extremely powerful way of bringing brands, consumers and names together. The model is one of the levers of "Brand Commerce", future trade according to Isobar.
Nicolas and Loïc report directly to Sabina Gros, the Managing Director of Isobar, and thus complement the management committee alongside Cécile Bitoun and Kevin Gras, appointed Deputy Managing Director in November 2014.