FRANCE
The new website of HEC Paris Executive Education designed by Isobar

06/02/2017

The new website of HEC Paris Executive Education designed by Isobar

Isobar was selected by HEC Paris Executive Education to design its new website.

HEC Paris Executive Education offers high-level education to international senior managers and directors. The entire navigation system and content were developed to meet the needs and satisfy four types of profile: Director, Manager, Entrepreneur and Consultant.

Organized into five main sections (programs, news and resources, expertise, search for a course, funding), the digital platform, which is designed as a virtual link, provides a consistent navigation experience, made possible through the application of the principles of “material design”.
The website’s aesthetic follows a minimalist design. The interface deliberately places visitors in the middle of the action so that they can maintain control of their visit in a satisfactory manner.
Each program is presented in detail. It is possible to download the brochure and contact an advisor at HEC Paris. An interactive module can be used to compare multiple programs, thereby assisting the user with their decision.

Jean-Philippe Hoang, Head of digital HEC Paris Executive Education, explains: “Isobar met our expectations to perfection. We designed the website of HEC Paris Executive Education as a place where the professional world and the academic world can interact so that we can offer senior managers courses that meet their expectations as closely as possible. The website offers a user-oriented immersive experience and was designed to simplify navigation and be relevant to the user’s needs.”

Paris

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