Isobar and iProspect win over Mikaël Dan
Mikaël Dan, the jeweler and watchmaker offering the sale and purchase of second-hand jewels and watches by high-end brands, has decided to work with two agencies from the Dentsu Aegis Network group:
Isobar (digital creation and strategy) for the redesign of its e-commerce site, including the creation of a new graphics chart, and iProspect (digital performance) for its SEO management.
Mikaël Dan wants to stand out among competitors by using the codes of high-end and luxury brands in order to prepare its move upmarket.
Isobar's mission will include a redesign of the back office and internal management system.