Isobar France designs DS' new international digital platform
Having designed DS' world corporate site, www.driveDS.com, in September 2015, Isobar created the international brand's new digital platform, www.dsautomobiles.pays, that will be deployed in almost 20 countries in 2016.
Since December 15 2015, it has been available in France at www.dsautomobiles.fr.
Thought up and designed by Isobar (Dentsu Aegis Network group), the platform is inspired by great luxury French houses using the latest technologies.
DS' models are presented in a fashion magazine, "starified" by storytelling which is a mishmash of DS' expertise, pioneering mind and history.
Surfers are plunged into a "Show & Shop" experience which combines presence of immersing showrooms and a gateway for access to online products and services.
Designed to be responsive, the platform may be accessed from desktop PCs, tablets and mobiles.
Launched in France in December 2015 and then in the UK, Belgium and Luxembourg in January 2016, site deployment will intensify in 2016 with 16 new countries.
And very soon, there will be other new functions to explore…