For the 60th anniversary of DS, established in 1955, Isobar (Dentsu Aegis Network group) is creating Tumblr, that illustrates down to the smallest detail each of the key thought processes when it comes to the avant-garde.
In unique and surprising formats that sometimes take your breath away, Tumblr pays homage to the very best of avant-garde trends and brings a new dimension to the canvas by taking you on a spiritual, artistic and technological journey.
Isobar is using a whole host of very Cubist content (photo, gif, video), interpreting the fundamentals of the avant-garde movement, revisited in a contemporary, modern format. Animations, cutouts, items laid flat, all content pushes the digital concept to the limit by going right away from the standards of the conventional Tumblr.
Specific content is also being created for the DS brand's primary social networks.