"Do it like you chew" by Hollywood and Isobar.
Hollywood and Isobar are chewing the fat out of the new campaign
Isobar (Dentsu Aegis Network group) is launching the new integrated campaign for Hollywood.
After pitching, Hollywood (Mondelez International) has awarded Isobar with the creation of its new brand platform, based on Hollywood’s new strategy.
National leader*, the Hollywood brand is dusting off the “fraîcheur de vivre” with a new signature: Do it like you chew**. A decomplexed bubble where the most common situations are mostly exhilarating when you start chewing gum.
Toying with the attitude you have when chewing, the Hollywood brand holds its leader role and its will to guide all of the category. It’s a way to take some steps back and be close to their target’s aspirations. Always-on competition with their rivals on the social networks, it has the absolute necessity to get back to humor and letting go.
An ambitious integrated campaign (TV films, social media, display, etc.), produced with an awarded and talented director, Djawid Hakimyar, that provides a new reading to the “fraîcheur de vivre”! The campaign starts on January 22th