Cécile Bitoun started her career at Renault; in 1998, she joined the Rapp France agency. A specialist in Marketing Services, her role was to develop performance tools for winning and retaining customers. She managed budgets such as ING Direct, Printemps, Imagine’R, Playstation, and Lacoste. In 2007, she joined the LA CHOSE agency, where her mission was to implement the new integration model on accounts including IKEA, L’Oréal LUXE, CNP Assurances, and Procter & Gamble. She next joined Grand Union (Fullsix group) where she managed digital strategy for Fiat Alfa, Dop, Henkel, and Russian Standard.
In 2011, Cécile joined Proximity BBDO, where she managed international accounts including Mondelez, Cache-Cache, Labeyrie, and Iglo. In April 2014, she joined Isobar, where her mission is to provide client support, managing their strategic recommendations. She leads a team of 15 people and is in charge of key accounts including BMW, Ricard, Picard, and Carglass.