The Exact Puzzle
A built-in-real-time puzzle game that became Sonera’s most engaging online campaign ever.
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Engage people and get them to understand the benefits
The Finnish telecommunications provider Sonera came out with a line of mobile connections. The plan, called Sonera Exact, allows users to call, send text messages and surf the web with the same price in 7 Nordic and Baltic countries as in Finland. Sonera wanted to support the Exact launch with a unique social campaign.
Massively Multiplayer Online Puzzle (MMOP)
The puzzle piece shaped logo of Exact inspired us to create an addictive social game where users would spend a lot of time with the brand competing against each other .The puzzles were maps of the 7 Exact countries and one country was assembled during each round. Each puzzle had of thousands of pieces, which were dragged and dropped onto the map in real-time.
The Puzzle became Sonera’s most engaging social media campaign ever based on how much time users spent with the brand.
All major Finnish TV broadcasters in one app
Have you noticed any changes in your TV viewing habits in recent years? Guess what: you’re not the only one. We designed a multi-platform service concept for discovering and enjoying online television content for major Finnish TV networks Yle, MTV and Nelonen.
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Help traditional TV broadcasters in adapting to changing public behavior
The way of consuming TV content is changing fast. We now live in a multi-screen world, where online & on-demand is constantly gaining ground from the linear television watching experience. And with each TV network having their own online services, it was hard for users to find and keep track of their favorite TV shows.
One app to rule them all
We designed a multi-platform service concept that allows users to find, browse and enjoy online programming and mark up their favorite shows for easy following. The programs can be started straight from Teevee, but they are actually watched on the networks’ own services. Teevee.fi is currently out as a web app and for iOS and Android devices
app downloads since launch
“The concept was well thought out and executed. We are also extremely satisfied with the way project was planned - solid, agile work.”
“Teevee achieved all its goals during the Beta phase. We were especially happy to see how rapidly new features and platforms were implemented.”
A Grand Finale of a Successful Trilogy
We made a sequel to two successful campaigns. Which usually never work. But we pulled it off. We created a story-driven, visually stunning, mobile-first game about whether life is all about skill or luck. And built an objective-exceeding campaign around it.
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Utilize a classic game to get new registrants to online casino.
RAY wanted to get engagement and new registrants for their online casino by promoting a Finnish gaming icon Pajatso. Our previous campaigns for Pajatso had been successful and the client wanted to continue in the same vein. (in Finland the gambling legislation is very strict and Pajatso, being a Finnish icon and “not-addiction-inducing” is the only game RAY can advertise.)
Bring another classic game to mobile, build story around it
A story-driven campaign utilized another classical mechanical game, the Labyrinth. We created a technically advanced Facebook-app for mobile, desktop and tablets. Appealing to nostalgia in the story, the visuals and the game itself, we created a bond between the users and the brand.A radio co-operation fed people to the app together with online bought and owned media.
times more new registrants than in previous campaigns.
The Ultimate Owned Media Takeover
The Nordic Ecolabel wanted to motivate cosmetic brands to start producing ecolabeled cosmetic products that comply to their environmental standards. To drive the point across, we created a campaign that challenged cosmetics users to voice their need for ecolabeled cosmetics – to spend a day without makeup.
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To motivate cosmetic brands to start producing ecolabeled cosmetic products that comply to their environmental standards.
The way of consuming TV content is changing fast. We now live in a multi-screen world, where online & on-demand is constantly gaining ground from linear television watching experience. And with each TV network having their own online services, it was hard for users to find and keep track of their favorite TV shows.
A Day Without Makeup
We challenged Finnish women to spend one day together without any make-up to show cosmetic brands the enormous demand for Ecolabeled products. We utilized an active PR campaign to get the people’s message heard. We invited celebrities involved with the beauty industry and beauty/lifestyle bloggers to join the campaign.
registered participants to date
“Sini Sittnikow, Head of Marketing, Nordic Ecolabel”
New flat look for MTV
We were the leading design partner in implementing Finnish TV network MTV's new brand look into their digital channels. It wasn't just about new flat looks though, as the project included unifying and redesigning their portal navigation and designing totally new channel pages. It was also our job to coordinate the project between MTV's own people and several partners - allowing the massive project to be successfully launched in schedule.
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