Tjäreborg wanted to break the conventional “rich seniors tanning on a Royal Caribbean” image of Caribbean cruises, and find new target groups with the possibilities of 360° video.
360° videos enable the possibility to stand out of ordinary video ads to the advertiser. It brings the user to real interaction with the product. The video must be planned so that it’s serving the product. 360° video is also a real mobile first -solution as it’s character comes into it’s own with mobile devices – as you can 'turn the camera’ simply by turining the device or your body.