It’s sales season of Christmas and New Year – how can we stand out in a crowd during the most competitive season of the year.
The campaign was enforced through brand ambassadors with credibility: we found the captain of the Finnish U19 soccer team and trendsetter Obed Malolo, Evelina - a singer–songwriter on the edge of her breakthrough as well as rapping chef Hans Väkevä. The approach was successful and largely emphasized through social media. An Omnichannel approach and 360-type of media planning carried out the Honor 7 campaign, including to bus stops, subway trains, shopping malls, television and the cover page of Helsingin Sanomat. Activation was maintained via social media channels, a campaign site and through the #forthebrave hashtag. The content was planned and created by Isobar Finland: still-photos and editing were produced at our new office studio in Etelä-Esplanadi 2, whilst location photography was taken across downtown Helsinki.