We're excited to announce that Aegis Media has acquired a minority share in The Upper Storey, an award-winning digital agency in Singapore, that will become part of Isobar in Asia Pacific from today.  The agency will also be rebranded as TUS Isobar.

Founded in Singapore in 2001, The Upper Storey is a new breed of digitally savvy agencies with through-the-line thinking.  The agency specialises in engaging modern day consumers through innovative digital campaigns, programs and platforms.  

TUS has three divisions: The Upper Storey – strategy and creative focused digital marketing, Mofuro – motion graphics, 3D and experience design production, and Studio TUS – the group’s production and technology hub.  Their clients include Microsoft, American Express, Intel, Daimler, Dell, Draeger, UOB, Mediacorp, NOL and Como Hotels and Resorts.

A notable award-winning project from TUS was Dell ‘Swarm’.  A first of its kind platform for PCs,  the social commerce website broke new ground in online shopping by tapping into the latent potential of social networks.  Piloted in Singapore in 2009, Dell ‘Swarm’ has since been deployed in Australia, Canada, Malaysia and the UK with most products getting sold out within hours of their ‘Swarms’ going live.

Prakash Kamdar (pictured), Co-Founder and Group CEO of TUS, said, "I am absolutely thrilled to have The Upper Storey join the Isobar and Aegis family.  With our shared ethos, vision, and commitment to innovation, I am confident that our respective clients will be the biggest winners from this partnership."

Jean Lin, CEO of Isobar Asia Pacific said, ”Prakash and his team will give us a solid Singapore operation, an award-winning and energetic team, a strong capability to blend creativity with technology, and will enhance our scope as a regional player.”

Isobar has 16 offices across 11 markets in Asia Pacific, and a total of 650+ staff.  Through 2011 Isobar Asia Pacific won over 70 new accounts across the region with a turnover growth of +30%.  Some of the new business wins include Kellogg’s across the region, P&G, Sony Electronics, Cerebos, City of Dreams, Sony Ericsson, J&J and Korea Telecom.