DENMARK
Royal Copenhagen rediscovers Christmas magic

30/11/2016

Royal Copenhagen rediscovers Christmas magic

The Christmas traditions we pass on to our children have evolved from our warmest memories.

The Christmas traditions we pass on to our children have evolved from our warmest memories. It is those very childhood traditions, which form the focal point of this year’s Royal Copenhagen Christmas campaign, which Magnetix helped to design.

It is all about rediscovering and sharing the magic of Christmas and conveying the traditions, which make Christmas the greatest festival of all.

Targeted mails and shrewd banner marketing

The campaign features teasers targeted at existing customers, followed by launch emails inviting people to share their Christmas traditions on the campaign site.

In the broader digital media, an intelligent banner campaign has aimed to capture the attention of selected market segments, welcoming them into the Christmas warmth.

Of course, Royal Copenhagen’s stunning products are present in the campaign, but consciously taking something of a back seat. They represent the natural basis for enjoying Christmas with everything, which that involves, from start to finish. 

Denmark / Copenhagen

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