Magnetix expands with an office in AarhusThe new office will provide solutions in the areas of Campaigns, Platforms and Marketing Automation.
In June, Magnetix signed a merger agreement with Isobar, one of the largest digital agencies in the world with 5,000 staff worldwide. The merger amalgamated Magnetix and the 4 Isobar companies in the Nordic region under a new company, Isobar Nordics, thereby making it one of the largest agencies in the Nordic region.
One of the first visible results of the merger is the establishment of Magnetix in Aarhus. The office will be part of Dentsu Aegis Network on Åboulevarden. The ambition is to establish a fully operational office on a par with Magnetix in Copenhagen. The Aarhus office will provide the same solutions as Magnetix in Copenhagen: in other words, in the areas of Campaigns, Platforms and Marketing Automation.
This means that the Aarhus office will now have the opportunity to provide clients in Jutland with the same services and products, which Magnetix represents, but still based on the principle of proximity, quality and good relations, because the people in charge will be geographically located in Aarhus.
“For some time now, we have been wanting to establish an office in Jutland, because we already have several major clients in the region,” says Martin Bochineck, CEO of Isobar Nordics. He continues: “I’m positive that the collaboration with our new colleagues at Dentsu Aegis Network will help us expand our business by providing unique solutions, which will better unite paid media with the clients’ own media.”
The Aarhus office will have its own management team, and the expectation is to arrive at a work force of 20-25 during the first year.