GERMANY

Technology leader becomes opinion leader

MTU

One of the world’s leading manufacturers of engines and complete propulsion systems.

MTU

The results

A long-term partnership with satisfied clients.

The challenge

Being one step ahead of the competition

MTU is one of the leading global manufacturers of high-performance engines and drive systems. MTU Onsite Energy provides decentralized energy plants. As leading agency we support both companies in all points concerning the digital age.

By the end of 2011 the online platforms of MTU and MTU Onsite Energy had reached their limits, while leading agency we developed and implemented a future-orientated infrastructure and strengthened the roles of both companies as opinions leaders.

 

The idea

The right answer in every situation

The realization of the digital strategy is one of our main tasks for MTU. Examples are the MTU Report, where on- and offline-content is collected and is getting available, Augmented Reality projects or the Presenter App for trade fairs and congresses. In regular strategy meetings we give impetus for all digital touch points and new projects. The next project: the relaunch of the companies’ websites.