From strategizing HBO’s digital path to developing and designing their consumer-facing platforms, Isobar created a rich, intuitive and multi-channel experience that engages millions of fans.
Facing a paradigm shift of always-connected viewers, HBO needed to innovate the digital space much the same way they did with cable. That required finding a partner that could help map out a comprehensive digital strategy, design visually immersive experiences and develop bleeding-edge platforms that deliver TV everywhere to fans on their terms.
In 2008, we launched an innovative—and video-rich—digital platform for HBO. By 2011, our highly advanced technical implementations optimized the experience for mobile. Today, our work for their social platform, HBO Connect, ensures seamless use for many millions of fans. And we’re taking the user experience to new levels with the next phase of HBO GO.