Goldwell was redesigned with the aim: to focus on hairdressers and their needs. The new communication strategy, WE THINK STYLIST: is all about sustainable value creation in salons though close partnership. This is a promise to stylists and at the same time expresses the brand’s deep appreciation for what they do. We brought this promise to life with a fresh and modern 360º re-design.
We believe in communication and collaboration. That’s why we've developed an integrated global campaign focusing on the hairdresser, while also listening to what really matters to them.
The new brand appearance is conveyed by directly addressing the hairdressers via touch points and social media while also simultaneously addressing salon clients. What we created is a communication that goes far beyond B2B und B2C.