In the recent years Kinder Maxi King lost in the young "Always On" target group their relevance. The brand was not only missing the right approach and story but also a suitable Platform.
In order to establish the brand in the digital universe we had to give their brand character a „fresh“ look we set up a cooperation with strong national influencers (Youtube-Stars).
The Targetgroup is „Always On“ and uses the web not only as a communication - but also as a self-perfomance channel.
Our influencers asked their fans to apply over a simple Maxi King question-tool and to show that their life is „fresh“ enough to turn it into a hit.
Chosen from the influencers the candidates where aloud to perform in a Musikvideo with their stars and present them self in the community.
Kinder Maxi King occurs in the background as an enabler and a strong partner.