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Giving stand-up fans an easier way to see what’s so funny

comedy central

Giving stand-up fans an easier way to see what’s so funny

comedy central

The results

Fans give it a standing ovation with four stars in the App Store.

The challenge

Help stand-up fans find the funny on the go

Comedy lovers not only have a new, unique way to discover hilarious stand-up routines, with our CC: Stand-Up app, they can also enjoy a broadcast-like experience when they’re out and about.
 
Comedy Central’s library of over 6,000 stand-up clips is quite massive. It’s also daunting to the average comedy fan who may not recognize many of the 700 comedians. Since humor is subjective, Comedy Central needed to find a unique way to ensure that the funny bones of their viewers are continuously tickled with just the right video clips.

The idea

Give comedy lovers six degrees of stand-up

Our innovative CC: Stand-up app uses a recommendation algorithm to serve up a visually enticing web of clips. Each video branches to five other clips connected by genre, topic, credits or random trivia, offering curated experiences for all tastes. The app, which is updated daily, also features themed playlists along with continuous streams of stand-up acts.