Christoph Riebling is Managing Director of Isobar Germany since March 2016 leading all creative work at the company. Already partnering with Alexander Wipf, Christoph led an integrated team of 20 digital and classical creative people in the position of Executive Creative Director at Leo Burnett Germany. His advertising career started in 2003 with Razorfish (then NEUE DIGITALE ). In the following years he worked as an information architect for Ogilvy and Peter Schmidt Group. As Head of Concept and Strategy in 2009, he changed to the integrated operating agency KKLD* Berlin, where he became Head of Strategy & Concept. In this position he was responsible for international clients such as BMW’s comprehensive digital campaigns and strategies. His previous work included national and international clients such as BMW, MINI, Panasonic, Olympus, Samsung, Bayer, Goodyear / Dunlop, Baume et Mercier, IKEA, Linde, T -Mobile and Adidas.