A snapshot of eCommerce in the UAE, Mexico, India, the USA and Australia
With a weakened pound following the Brexit vote, many retailers have seen an increase in shoppers from foreign markets. As a result, existing internationalisation strategies and plans are being re-evaluated to capitalise on the opportunity for global retail.
Deciding which markets to invest in can be a challenge, as online shoppers around the world have different motivations and behaviours.
So, what should UK retailers be aware of when trying to appeal to new markets? We took a look at five countries that are worth considering when establishing an international presence.
THE OPPORTUNITY FOR UK RETAILERS
- 43% of UK online retailers get 21 to 30% of their revenue from international orders
- 3rd most popular destination for cross-border shoppers, thanks to the popularity of British brands and the widespread use of the English language
- 71% of UK online retailers offer delivery outside of the UK
- £28 billion in global cross-border sales expected by 2020 with the UK representing a 60% share of that market
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