COMMERCE

Frédéric Demierre

Partner, Head of DAN Centre of Excellence Salesforce.com, blue-infinity Linked by Isobar

Frédéric Demierre
Geneva-born entrepreneur Frédéric Demierre is a Partner at blue-infinity Linked by Isobar and Head of our DAN Centre of Excellence Salesforce.com, a Salesforce Platinum Partner. He has grown his team into the largest Salesforce competency centre in Switzerland.

With diverse clients across FMCG, media, pharma, non-profit and luxury sectors looking to optimise their use of new digital marketing tools, Frédéric advocates blue-infinity’s use of the latest innovations in Digital CRM and Marketing Automation, which integrate AI and machine learning capabilities, to deliver the personalised brand experiences that customers crave.

As a driver of high-value digital solutions, Frédéric understands ecommerce beyond its mere web presence. Linking all digital touchpoints into one platform is a key client focus and a unique added value of the blue-infinity team - by consolidating data for increased accuracy in performance analysis, targeted communication actions, and converting prospects.

Frédéric is a stealth force in Digital CRM – forward thinking and ahead of the game. Besides software engineering and launching business ventures, he is a budding pyrotechnic and ice hockey enthusiast.