With diverse clients across FMCG, media, pharma, non-profit and luxury sectors looking to optimise their use of new digital marketing tools, Frédéric advocates blue-infinity’s use of the latest innovations in Digital CRM and Marketing Automation, which integrate AI and machine learning capabilities, to deliver the personalised brand experiences that customers crave.
As a driver of high-value digital solutions, Frédéric understands ecommerce beyond its mere web presence. Linking all digital touchpoints into one platform is a key client focus and a unique added value of the blue-infinity team - by consolidating data for increased accuracy in performance analysis, targeted communication actions, and converting prospects.
Frédéric is a stealth force in Digital CRM – forward thinking and ahead of the game. Besides software engineering and launching business ventures, he is a budding pyrotechnic and ice hockey enthusiast.