CHINA

Media Planning Director

Shanghai

Responsibilities:
  • Set the working methodology for the group and is directly responsible for the online media planning and buying operations
  • Provide strategic online media direction to the Account Services team in order to properly manage client’s online media expectations
  • Oversee development strategies, implementation plans, and provide requirements and insights into overall technical requirements and development including creative
  • Develop targeted relationships with leading publisher and advertising networks, drive the testing, optimization, and maintenance of our advertiser and publisher relationships
  • Participates in new client presentations as the leader in the online media planning, buying and strategy, develops and leads the internal development of the online media best practices
  • Develop data-driven approaches to online media testing, media assessment and optimization and eventual roll out recommendations
  • Continuously analyze the results of the online media campaigns in order to optimize to maximize profitability, supervise and review development and implementation of all plans
  • Provide and/or guide strategic input for all plans internally and externally, help set negotiations strategies, establish and maintain communications process with clients

Requirements:
  • 5 years of solid experience of online media buying, planning and strategy. At least 4 years China experience
  • Experience with CPM, CPA and CPC
  • Proven ability to lead and manage a team, knowledgeable and passionate about interactive marketing concepts, practices and programs
  • Candidate must have strong organization skill, entrepreneurial outlook, hands on management/business approach and excellent communication skills
  • Strong client service ability and comfort
  • Superior negotiation skills, established publisher contacts
  • Familiar with tools such as iresearch toolDFA, AdRelevance
  • Bachelor degree required
  • Fluent in English speaking and writing



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