KSF Pickle Noodles has been striving to become leading brand for years but has always been a little behind .
How to attract young people to prefer and consume more KSF Pickle Noodles?
From the standpoint of panda “PO”, we work together with DreamWorks to explore similarities between KSF brand culture and Kung-Fu Panda movie background. We produce a special “Kung-Fu of Noodles” based on “32 recipes of pickles”. The product itself can serve as a social connection to all channels during movie release phase.