CHINA

Singing Tray Mat

KFC

Using mobile technology and entertaining contents, KFC Singing Tray Mat creates a brand new dinning experience to consumers. 

KFC

The results

27,003 users scaned the QR code within 2 weeks98% of them listened to K-music.
Average time spent: 1'40"

The challenge

How to refresh young consumers’ memories about KFC?

Trio Isobar hopes to impress young consumers whose lives are swamped with mobile phones through this campaign, showing that KFC still belongs to the young.

The idea

K Music, a virtual music player using only the tray mat and your cell phone.

In order to let young people choose their own music, creating their own personalized KFC experience, we created “K Music”, a virtual music player using only the tray mat and your cell phone.

The campaign leveraged HTML 5 technology to create a “virtual music player” and cooperate with QQ Music to provide contents.