CHINA

Don't Wait! Follow Your Heart

Cornetto

Make Cornetto the perfect ice-breaker and set off a frenzy of love confessions.

Cornetto

The results

The campaign garnered over 1.9 billion impressions, triggered more than 1.2 million re-tweets and over 11.7 million consumer engagements.

The challenge

Young love is like ice-cream. You must act quickly before the chance for love melts away.

Chinese youth are more conservative than their western counterparts when it comes to love and dating. They crave love, but are scared to take action.

The idea

Help young Chinese express their unexpressed emotions.

The campaign integrated packaging, social, mobile engagement, viral video, online TV and a multi-city sampling roadshow featuring specially designed Cornetto love confession vending machines.