Don't Wait! Follow Your Heart
The campaign garnered over 1.9 billion impressions, triggered more than 1.2 million re-tweets and over 11.7 million consumer engagements.
Young love is like ice-cream. You must act quickly before the chance for love melts away.
Chinese youth are more conservative than their western counterparts when it comes to love and dating. They crave love, but are scared to take action.
Help young Chinese express their unexpressed emotions.
The campaign integrated packaging, social, mobile engagement, viral video, online TV and a multi-city sampling roadshow featuring specially designed Cornetto love confession vending machines.