Taste the Movies

Taste the Movies


By mixing together a unique combination of virtual reality, brain sensing and tastes we brought Coca-Cola’s new mixing machine to life in cinema and mixed a blockbuster of our own.

The results

Over 90% of people who tried the experience bought the specially mixed product.

The challenge

A trial experience in cinemas.

The client wanted to launch a new machine that took Coca-Cola Company beverages and mixed them into dozens of surprisingly tasty combinations.

The idea

So we did a little mixing of our own.

Isobar combined virtual reality and brain sensing into one single headset to give you the perfect flavor combination for the movie you’re about to see.