We devise strategies to transform business processes and disrupt industries


Using proprietary research tools, and social listening and data platforms, our strategy teams do it all: brand strategy to business analytics, media strategy to user experience. We configure your Isobar team for your specific engagement. Whether we’re delivering a complete high-level, global brand strategy or simply defining the role for a particular platform in a local market, we start with how people, brands, and markets behave and interact. And we’re always informed by analysis of real-world data. Our goal is a single-minded, ownable narrative for your brand that will inspire creative, effective solutions.


Isobar China Group has formed a strategic partnership with UnionPay Smart, the partnership enables Isobar to access abundant offline transaction data generated by Chinese consumers in both China and 157 overseas countries. Through the purchase data, Isobar offers clients the possibility to analyse consumer portraits, purchase behavioural trends, market size, competitor performance.  With these studies, clients can further develop strategies, identify opportunities, optimise content and promotion plans, and enhance consumer life cycle management.

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“You will find key differences in agencies’ approach to strategy. For example, Isobar’s strategy consulting practice uses a five step process to guide clients from opportunity identification through product commercialization.” The Forrester Wave™: Innovation Agencies, Q4 2014

Business Planning

Competitive and industry analysis, Maturity models, Roadmaps, Business cases

Strategy Development

Brand, Digital marketing, Web, Mobile, Social, Retail, Technology, eCommerce, Omnichannel experience, Wearables