Isobar China Group, part of Dentsu Aegis Network, today announced the appointment of Lin Liu as Head of Strategy & Planning of Isobar China, with immediate effect.
In this newly created role, Lin Liu will be responsible for the Strategy & Planning discipline, a core expertise for activating Brand Commerce alongside creative and technology in a multi-disciplinary approach underpinning Isobar China’s client offering.
With over 18 years of experience in communications planning, Lin began her planning career in Canada and later worked in the U.S. and China. She has worked at agencies like Ogilvy & Mather, BBDO, R/GA, S&S and TBWA, serving clients that included Dove, Apple, Tiffany, HP, Nokia, RenRen and Cadbury across FMCG, technology, automobile, beauty and luxury sectors. Lin has also led the strategic development on award-winning campaigns at Effies and Cannes Lions. Before joining Isobar, Lin worked for naked Group, a lifestyle company based in Shanghai, focusing on brand image and new business launches.
Grace Liu, CEO of Isobar China, said: “As a leading agency, it is imperative that Isobar builds the ‘Last Mile Everywhere’ proposition into our client offering to effectively partner clients and deliver creatively engaging campaigns, and products & services that deliver tangible business results. Our strategic & planning capabilities enable this by delivering precise, deep insights into consumers and their media consumption habits as part of our deliverables. Lin Liu’s unique experience will also allow her to mesh innovative and creative inspiration with a diverse cultural understanding. This background combined with her rigorous strategy & planning experience will undoubtedly strengthen our Brand Commerce proposition, further differentiating Isobar in the marketplace.”
On joining Isobar, Lin Liu, Head of Strategy & Planning for Isobar China, said: “Isobar believes in ‘Ideas Without Limits’, striving to transform brands and businesses with the creative use of digital. I am inspired and empowered by the vision. I look forward to collaborating with my colleagues and clients to help Isobar produce great creative work and ingenious solutions for brands and businesses.”
Lin will be based in Shanghai and report to Grace Liu, CEO of Isobar China. She will also join the management team of Isobar China.