Dentsu Aegis Network Builds up Brand Commerce Offering in Asia with Bluecom Acquisition
Dentsu Aegis Network today announces the acquisition of Bluecom Group (“Bluecom”), a leading e-commerce solutions provider in Asia Pacific. Bluecom will become part of Dentsu Aegis Network’s award-winning digital agency Isobar China Group and will be rebranded as “Isobar Commerce”, complementing the agency’s offering and strengthening the network’s position as a leading digital player in the region.
Established in 2012, Bluecom specialises in designing and implementing e-commerce consulting, platforms and solutions of multi-channel online stores for medium to large, international, B2B and B2C companies across Asia Pacific. It is the foremost player with major e-commerce platforms – Magento, Salesforce Commerce Cloud and SAP Hybris, serving as solutions partner for Enterprise Magento and silver partner of SAP Hybris. In addition, Bluecom is a service provider for the complete Salesforce suite and Omni-channel systems and premier solution partner of Salesforce Commerce Cloud.
Headquartered in Shanghai, with regional offices in Singapore, Hong Kong and Ho Chi Minh City, Bluecom’s clientele spans Greater China, Japan, South Korea, Southeast Asia and Australia/New Zealand. Today, the company is home to more than 160 e-commerce experts.
Patrick Deloy and Florian Legendre, Managing Directors of Bluecom, will join the Isobar leadership team to drive strategy and manage business development for Isobar Commerce in the region, reporting to Jane Lin-Baden, CEO of Isobar Asia Pacific.
Isobar Commerce adds extensive scale to Isobar China Group’s commerce capabilities. It will work with mobile commerce arm, Verystar – Linked by Isobar, to offer a full suite of capabilities covering e-commerce and mobile commerce to accelerate clients’ global Omni-channel strategy.
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific, said: “The e-commerce and mobile commerce market in China is developing more rapidly than anywhere else in the world, with Asia Pacific being the largest e-commerce region globally. Bluecom is a clear market leader in the area of e-commerce and having them on board will provide strong acceleration to our capabilities, helping us future proof our business.”
Jane Lin-Baden, CEO of Isobar Asia Pacific, said: “The e-commerce market in China is experiencing rapid growth resulting from a fundamental shift in consumer shopping behaviour, a trend we are seeing throughout Asia. Bluecom presents a rare opportunity with a strong track record of working with leading software providers. Their existing multi-market footprint with particular strength in China is an ideal combination for supporting further growth for Isobar in the region.”
Patrick Deloy and Florian Legendre, Managing Directors of Bluecom, said: “For the past five years, combined consumer and business online retail volume has more than doubled in China. With Isobar having a clear focus on building expertise on commerce capability to support this rapid growth, and Dentsu Aegis Network having extensive global market reach and resources, we are excited to have found an ideal partner to support our growth ambitions.”