CHINA

Wayne Fan

Chief Strategic Integrator, Isobar China

With over 22 years' expertise, Wayne is an industry veteran flavoured with rich category, integration and cross-market experience.

Wayne has over 22 years of brand, digital and integrated agency experience. He joined Isobar in 2008 and became Managing Director for Shanghai office in 2010. In 2014, he started to pioneer a leadership role in China-out global client operation across Isobar & Dentsu Aegis Network around the world.

Wayne’s expertise spans across various categories including appliances, automotive, technology, food and beverage, alcohol, home and personal care, quick serve restaurants, channel and financial products.