Milan Jiang graduated from Shih Hsin University and then went to Japan for further study. With more than 20 years of experience in studying retail marketing, she formerly worked as head of marketing in retail sector at 4A advertising companies in Taiwan and Mainland China. While serving as vice director of marketing at JC COLLEZIONE, she achieved a great sensation in entertainment and fashion industries by inviting Kevin Cai to do a fashion crossover as the first Asian designer of JC COLLEZIONE to design women shoes. Milan Jiang established VeryStar in 2011, specialized in innovation and R&D in mobile marketing, O2O, social media, mobile e-commerce, and leading in Chinese mobile marketing industry.
Under the leadership of Milan Jiang, VeryStar, as an authorized dealer officially designated by WeChat Pay and Alipay, has won many industry awards and been widely recognized by the industry and clients thanks to the founder and the team’s strong experience in retail industry and successful cases. VeryStar officially joined Isobar Group in May 2016 due to its outstanding performance, further enhancing the brand’s commercial competitiveness.
With 21 years of hands-on experience in marketing and unique insight of new media marketing, Milan Jiang is regarded as the “Queen of Mobile Marketing” within the industry. She used to be a columnist for “New Media Observation”sector of Juneyao Air’s magazine The Moment, Forbeschina.com, iResearch.com, linkshop.com.cn and cnad.com; a lecturer frequently invited by various marketing seminars, media, enterprises and universities to deliver speeches; a top lecturer at linkshop.com.cn; judge of “V- Marketing Contest”organized by V-Marketing magazine; and judge of “China Best Shop” awards organized by linkshop.com. She has served many well-known international brands including Uniqlo, Pizzahut, KFC, Starbucks, Decathlon, Baodao Optical, Hola, BenQ, Dairy Queen, Essilor, the North Face and among others.