Jane Lin-Baden joined Isobar China in 2007 as Managing Partner when she folded her agency into what was then known as wwwins Consulting. In May 2013, she was promoted to CEO of Isobar China Group, and subsequently CEO of Isobar Asia Pacific in June 2016.
As CEO of Isobar Asia Pacific, Jane leads the regional team and drives strategic growth to expand Isobar’s capabilities and accelerate business growth throughout the region. Isobar Asia Pacific has 28 offices across 12 markets in the region with more than 2,500 digital talents. Isobar Asia Pacific won a total of ten Agency of the Year awards in Campaign Asia’s 2015 Agency of the Year Awards and was named Digital Network of the Year for the fifth time in the last six years.
Continuing on as CEO of Isobar China Group, Jane currently leads six digital agencies with more than 1,200 people across six cities. Isobar China Group has seen a six-fold increase over the last five years and is one of the fastest-growing and most established digital agencies in China in terms of revenue, awards and reputation.
Isobar China Group was Runner-Up of Advertising Age’s 2016 International Agency of the Year, 2016 Greater China Integrated Agency of the Year and Digital Agency of The Year by Campaign Asia from 2011 to 2013, in 2015 and 2016, Digital Creative Agency of the Year at ROI Festival 2015 and Digital Agency of the Year by Ad China consecutively for 6 years.
Jane has over 18 years’ industry experience in technology and digital marketing for both start-ups and agencies. Her client engagement experience includes P&G, Yum, Mondelez, Kraft, Huawei, BMW, Philips, Shell, Sony Ericsson, Mars and Johnson & Johnson etc.
She holds a MBA degree from The Wharton Business School, University of Pennsylvania USA and MA of History of Contemporary Art, University of London UK.
Industry and Award Credentials
- 2017 Jury of Lions Titanium & Integrated, Cannes Lions France
- 2016 50 Innovators Think Differently, CBN Weekly
- 2016 Global Star Performer of the Year, Dentsu Aegis Network
- 2015 China Woman to Watch, Advertising Age
- 2015 The Fastest Growing Agency CEO of the Year, China 4A
- 2015 Speaker of Cannes Lions Health, Cannes France
- 2015 & 2014 Campaign Magazine Digital A-List
- 2016 - 2014 ROI Jury, China
Jane was named one of China's “Women to Watch” by Advertising Age in 2015 and awarded The Fastest Growing Agency CEO of the Year by China 4A in 2015.