Jane Lin-Baden

CEO, Isobar APAC

Jane Lin-Baden
As CEO of Isobar Asia Pacific, Jane leads the regional team and drives strategic growth to expand Isobar’s capabilities and accelerate business growth throughout the region.

Isobar Asia Pacific won a total of ten Agency of the Year awards in Campaign Asia’s 2015 Agency of the Year Awards and was named Digital Network of the Year for the fifth time in the last six years. Continuing on as CEO of Isobar China Group, Jane currently leads six digital agencies with more than 1,200 people across six cities. 

Isobar China Group has seen a six-fold increase over the last four years and is one of the fastest-growing and most established digital agencies in China in terms of revenue, awards and reputation.

Jane has over 18 years’ industry experience in technology and digital marketing for both start-ups and agencies. Her client engagement experience includes P&G, Yum, Mondelez, Kraft, Huawei, BMW, Philips, Shell, Sony Ericsson, Mars and Johnson & Johnson etc.

She holds a MBA degree from The Wharton Business School, University of Pennsylvania USA and MA of History of Contemporary Art, University of London UK.

Jane was named one of China's “Women to Watch” by Advertising Age in 2015 and awarded The Fastest Growing Agency CEO of the Year by China 4A in 2015.


2016 Global Star Performer of the Year, Dentsu Aegis Network
2015 China Woman to Watch, Advertising Age
2015 The Fastest Growing Agency CEO of the Year, China 4A
2015 Speaker of Cannes Lions Health, Cannes France
2016& 2015 & 2014 ROI Jury, Shanghai China
2015 & 2014 Campaign Magazine Digital A-List