Dr. Grace Liu joined Isobar in 2016 as CEO of Isobar China, the Core Brand of Isobar China Group. Leading Isobar Shanghai and Beijing offices, Dr. Liu further strengthens Isobar’s strategic, creative and innovation offerings. She also leads strategic accounts and oversees overall operations to drive strategic growth for Isobar China.
Before joining Isobar, Grace was CEO of TNS and TNS Sinotrust China, part of Kantar WPP, leading over 600 staff to deliver value to MNCs & local conglomerates by acting as strategic decision-making partners that help find growth amidst rapid change across a diverse range of industries. Prior to that, she was Managing Director of TNS Malaysia, and Head of Consumer Research for the Nielsen Company (Singapore), expanding the companies’ capabilities and spurring impressive business growth for the local markets.
With over 18 years of deep experience in consumer insights and marketing, Grace has worked with a wide variety of clients spanning Financial Services, Technology, FMCG, Automotive and Public Enterprises. She also has hands-on post-acquisition integration experience, most recently integrating Sinotrust, China’s largest homegrown automotive research agency, into TNS to create TNS Sinotrust, an automotive insights specialist agency.
Grace earned her PhD in Economics from Imperial College London, UK.