CHINA

Christina Lu

Client Partner, Isobar China Group

Christina Lu graduated from visual communication, and has been in the field of digital marketing ever since for over 15 years.

As Brand Commerce Agency, Isobar helps clients to build their brand relationship with consumers via engagement to commerce interaction in the narrated space across virtual and physical channels. With this service offering,  key clients Christina manage in Isobar Beijing office includes Johnson & Johnson (OTC category across 6 brands), Huawei (Device Business Group, China), Meng Niu (4 brands), Haier, Durex, etc. In 2014, Isobar Beijing team has won 10 industry awards in China including China ROI Gold Medal for Media Integration and categories across creative, media integration, mobile, etc.

Prior to Isobar, she has worked in OgilvyOne Beijing as Business Director leading Team Nestle Digital work, responsible for driving growth across different Nestle portfolio brands. She was also the key leader in establishing and developing Team Microsoft at Wunderman Beijing and rooted its leading agency position in Microsoft China.

Other brands that she has worked on long term service basis included IBM, Samsung, Nokia, Skype, Carrefour, J&J, Mengniu, Huawei, and Durex.