All soccer fans were supposed to remember that the UEFA Champions League is being broadcast on Puls 4 in Austria. We were also asked to put on the “upgrade” of Puls 4 to basically become member of the champion’s league of TV channels due to the newly acquired transmission rights.
The expression „this is where the music plays“ means that something important happens at a specific place, or rather that one can expect good entertainment. The undertone also insinuates that a location is the only one in providing this sort of entertainment. We transformed it into „This is where the UEFA Champions League plays.“
The realization: Showing the Austrian Champions League star David Alaba in dramatic situations during matches – and in the studio of Puls 4.