We wanted to create a promotion that would secure a secondary display in business and increase sales of Zewa toilet paper – without price-off, on-pack or other customary mechanics; a promotion offering an additional value for the consumer.
We wrote a short-story and distributed it on several rolls of toilet paper: ideal for collectors and barters. The story: A day in Berger’s life, who is entirely „from the roll.“ First off, he loses his wallet. He manages to recover it, and with it the love of his life. Readers were able to skim through the story on the Zewa website.