Pierre Aebischer

Managing Partner

Pierre  Aebischer
Pierre Aebischer is Managing Partner and co-founder of blue-infinity, focusing on company management and business development.

Pierre originally forged the interactive arm of blue-infinity and thanks to his drive, the team has grown to be the largest digital team in the region, serving many of the most prestigious luxury brands in the world. blue-infinity’s digital marketing work has been awarded by industry on a global level, receiving recognition from Le Meilleur du Web, Communicator Awards, Davey and Creativity International Awards. Under Pierre’s guidance, blue-infinity has grown to serving clients in almost every industry and across geographies.

Pierre established this early career in branding and marketing strategy at DuPont Nemours and Philip Morris International. From there he accelerated the growth of major brands and pioneered digital marketing strategies, later starting his own agency BI Interactive Marketing upon the realization that traditional advertising agencies did not have the necessary skills to implement new media initiatives. Pierre was recognized in 2001 as one of the 100 most influential personalities on the Swiss Internet scene. Pierre brings pace, agility and the innovation required to adapt client business models alongside the digital evolution of information and communication technologies, his motto being “where there’s a will, there’s a way.” 

He maintains this speed on the snow as an avid skier, having ski-toured several famous summits including seven 4000m peaks in a single outing.  Pierre is known for his calm and collected demeanor, whatever is thrown his way. With an incredible capacity to work, he never loses focus, never tires or loses his cool.

Originally from Bern, Pierre grew up in Canada and Germany. Pierre is fluent in French, English and German.